Erna Sarah Valeriano's profile

Baby Universe Carrefour Mirdiff

Erna Sarah Valeriano
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Moms want to shop for their babies the same way they take care of them. So Baby Universe was created to regroup one common place within a store, all categories to care of babies (diapers, baby food, baby clothes, baby accessories, etc) in a special environment in order to offer great shopping experience, create and add fidelity to the store, and enhance the value spent with the categories.
 
Below is the journey on how the project was created.
Concept 1: Adventure Land
shopper marketing illustrations characters Pampers Baby Universe gondola lightbox Primary Aisle Headers Oval Headers Podiums Main Headers
shopper marketing illustrations characters Pampers Baby Universe gondola lightbox Primary Aisle Headers Oval Headers Podiums Main Headers
shopper marketing illustrations characters Pampers Baby Universe gondola lightbox Primary Aisle Headers Oval Headers Podiums Main Headers
Concept 2: Kid's Kingdom
shopper marketing illustrations characters Pampers Baby Universe gondola lightbox Primary Aisle Headers Oval Headers Podiums Main Headers
shopper marketing illustrations characters Pampers Baby Universe gondola lightbox Primary Aisle Headers Oval Headers Podiums Main Headers
shopper marketing illustrations characters Pampers Baby Universe gondola lightbox Primary Aisle Headers Oval Headers Podiums Main Headers
Concept 3: Baby Wonderland
shopper marketing illustrations characters Pampers Baby Universe gondola lightbox Primary Aisle Headers Oval Headers Podiums Main Headers
shopper marketing illustrations characters Pampers Baby Universe gondola lightbox Primary Aisle Headers Oval Headers Podiums Main Headers
The 1st concept was approved with the title header of the 3rd concept, Baby Wonderland. Thus, Round 2.
shopper marketing illustrations characters Pampers Baby Universe gondola lightbox Primary Aisle Headers Oval Headers Podiums Main Headers
shopper marketing illustrations characters Pampers Baby Universe gondola lightbox Primary Aisle Headers Oval Headers Podiums Main Headers
shopper marketing illustrations characters Pampers Baby Universe gondola lightbox Primary Aisle Headers Oval Headers Podiums Main Headers
shopper marketing illustrations characters Pampers Baby Universe gondola lightbox Primary Aisle Headers Oval Headers Podiums Main Headers
shopper marketing illustrations characters Pampers Baby Universe gondola lightbox Primary Aisle Headers Oval Headers Podiums Main Headers
These cute characters are done and created by one of the best illustrators I know, Dennis "Dingdong" Fuentes.
shopper marketing illustrations characters Pampers Baby Universe gondola lightbox Primary Aisle Headers Oval Headers Podiums Main Headers
shopper marketing illustrations characters Pampers Baby Universe gondola lightbox Primary Aisle Headers Oval Headers Podiums Main Headers
Final Round
shopper marketing illustrations characters Pampers Baby Universe gondola lightbox Primary Aisle Headers Oval Headers Podiums Main Headers
Voila! In-store Executional Pics
shopper marketing illustrations characters Pampers Baby Universe gondola lightbox Primary Aisle Headers Oval Headers Podiums Main Headers
shopper marketing illustrations characters Pampers Baby Universe gondola lightbox Primary Aisle Headers Oval Headers Podiums Main Headers
shopper marketing illustrations characters Pampers Baby Universe gondola lightbox Primary Aisle Headers Oval Headers Podiums Main Headers
shopper marketing illustrations characters Pampers Baby Universe gondola lightbox Primary Aisle Headers Oval Headers Podiums Main Headers
shopper marketing illustrations characters Pampers Baby Universe gondola lightbox Primary Aisle Headers Oval Headers Podiums Main Headers
shopper marketing illustrations characters Pampers Baby Universe gondola lightbox Primary Aisle Headers Oval Headers Podiums Main Headers
shopper marketing illustrations characters Pampers Baby Universe gondola lightbox Primary Aisle Headers Oval Headers Podiums Main Headers
shopper marketing illustrations characters Pampers Baby Universe gondola lightbox Primary Aisle Headers Oval Headers Podiums Main Headers
shopper marketing illustrations characters Pampers Baby Universe gondola lightbox Primary Aisle Headers Oval Headers Podiums Main Headers
shopper marketing illustrations characters Pampers Baby Universe gondola lightbox Primary Aisle Headers Oval Headers Podiums Main Headers
shopper marketing illustrations characters Pampers Baby Universe gondola lightbox Primary Aisle Headers Oval Headers Podiums Main Headers
shopper marketing illustrations characters Pampers Baby Universe gondola lightbox Primary Aisle Headers Oval Headers Podiums Main Headers
shopper marketing illustrations characters Pampers Baby Universe gondola lightbox Primary Aisle Headers Oval Headers Podiums Main Headers
shopper marketing illustrations characters Pampers Baby Universe gondola lightbox Primary Aisle Headers Oval Headers Podiums Main Headers
shopper marketing illustrations characters Pampers Baby Universe gondola lightbox Primary Aisle Headers Oval Headers Podiums Main Headers
shopper marketing illustrations characters Pampers Baby Universe gondola lightbox Primary Aisle Headers Oval Headers Podiums Main Headers
shopper marketing illustrations characters Pampers Baby Universe gondola lightbox Primary Aisle Headers Oval Headers Podiums Main Headers
shopper marketing illustrations characters Pampers Baby Universe gondola lightbox Primary Aisle Headers Oval Headers Podiums Main Headers
Baby Universe Carrefour Mirdiff
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