Rolling through motherhood - Judit’s inspiring Journey
Judit proves that being a mom doesn't mean hitting pause on your passions – it means turning up the volume! 'I'm setting an example, chasing dreams, and showing my little ones that passion knows no limits! Let's roll!' Keep rolling, keep shining, and keep showing the world that motherhood and skating are a perfect pair!
Campaign for Powerslide in collaboration with Judit PRO skater, we wanted to give a voice to Judit to tell what her motherhood has been like and how she managed to continue with her goals in the world of skating, since we did not want to talk about the skate but about the people who skate them, their experiences, their power, their impulses, which drives them to continue skating. we love to skate.
PS SWELL DESERT 🏜️ • For those passions that fuel in us everything we need at that moment: calm, presence, adrenaline and movement.
CREDITS
Services: Advertising campaign, Strategy, Art Direction, Social Media Campaigns, photography.
Art Direction & Product Design: Johanna Pardo
Models: Judit Abarca
Art Direction, photography, concept by Johanna Pardo
Video: Rafael Lopez Maldonado
