VBJ unveiled a captivating series of ring collections inspired by the beauty of

Mother Nature. The concept was to present these exquisite pieces amidst

the natural world, allowing their inherent elegance to harmonize with the surroundings.

To achieve this vision, a collection of illustrations was made, aiming

to accentuate both the intricate craftsmanship of the rings and

the awe-inspiring inspiration drawn from nature's wonders.

Each illustration served as a visual ode to the symbiotic relationship

between artistry and the environment, inviting viewers to immerse

themselves in the enchanting allure of the collection.

Agency: ampersand
Concept & Illustration: Aparrna

Creative Director : Yoganand Raju
Motion Graphics: Surya Kumar, Nikita Mundackan
Brand Team: Tarun Murali