Purpose:
This fictitious design represents a fresh take on the classic logo of the Chicago Bears NFL team. Its primary aim is to breathe new life into the team's visual identity, making it more appealing on merchandise. Meticulously crafted with a blend of modern aesthetics and respect for the team's heritage, this concept aims to honor the Bears' illustrious history while presenting a contemporary image. Utilizing Adobe Illustrator, the goal is to introduce fans and supporters to an innovative interpretation of the Bears' logo, igniting excitement and fostering a deeper connection with the team's merchandise and overall brand.
