CLIENT: PotterRou, ceramic studio
PROJECT: Branding
PotterRou is a unique pottery brand founded and curated by the talented artisan known by the nickname "Rou". Combining the essence of pottery craftsmanship with the distinct personality of its creator, PotterRou offers a vibrant and diverse collection of handmade ceramic pieces.
PotterRou derives its name from a fusion of "pottery" and the nickname "Rou", reflecting both the craft and the individuality of its founder. At the heart of PotterRou's identity is a celebration of pottery as an art form and a means of self-expression. The brand embodies authenticity, creativity, and a deep connection to the earth, mirroring the organic nature of the pottery itself.
Color Palette
Inspired by the natural hues of clay and the earth, PotterRou's color palette exudes warmth and authenticity. Earth tones dominate, with shades of terracotta, sand, and muted greens evoking a sense of grounding and connection to nature. These colors not only reflect the materials used in pottery but also convey a sense of timeless elegance and simplicity.
Typography
The typography of PotterRou reflects the diversity and variety of the pottery created under its banner. From bold and playful to elegant and refined, the typography mirrors the eclectic range of styles and influences present in PotterRou's collections. However, above all, it embodies the funky character and vibrant personality of Rou, the driving force behind the brand.
Creative Vision
Central to PotterRou's creative vision is the belief that pottery is more than just a craft—it's a form of self-expression and storytelling. Rou infuses each piece with her own unique style and personality, resulting in a collection that is as diverse as it is vibrant. From whimsical mugs adorned with quirky motifs to elegant vases showcasing intricate designs, each creation tells a story and invites the viewer to connect with the artist behind the art.
Brand Personality
PotterRou isn't just about pottery; it's about personality. Reflecting Rou's funky character and creative flair, the brand exudes vibrancy, playfulness, and a touch of whimsy. She embraces diversity and individuality in every piece she creates.
Personal project.
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