THE BREIF
To create a brand for the new fashion label 'Threads', including a web presence and app that is both engaging and current. Aimed at the adventurous, thrill seeking 16-30's market, with a keen sense of fashion and eager to engage with new technology.
I created a bespoke typface for the logo, it has grit and movement
I created 4 icons to represent the seasons
Fusing clean swiss inspired design with orgainic repeat patterns found in various art forms globally
Using inspirational and earthy imagery, specific to the four seasons, I created some brand posters, giving more of a personality to the brand and beginning to shape how the brand will work on different formats.
The brand translated across an array of print collateral, so show versatility.
DIGITAL
website
mobile site with responsive nav
app
the idea behind this app is that you create your own adventure profile, through the information you put into the app you are presented with a personalised profile and look based upon your choices.
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This brief was a hypothetical brief set by @B_Hive from which I won two work placements across two categories. Digital Category placment with Cogent Elliot and Graphic Design Category placement with Vital Marketing.
** All photography used in my project is the work of www.alexstrohl.com and Jared Chambers www.jaredchambers.com. Check them out they are great photographers. I take no credit for thier photographs.
