A Bold New Outlook for Prudent Energy
The Challenge:
Prudent Energy is a Nigerian Oil & Gas refined products supplier, with transportation, storage and retail assets. After over a decade of successful operations and building local and global partnerships in the energy sector, Prudent Energy made a bold move to acquire one of Nigeria's largest and most successful energy retailers (Ardova Plc formerly Forte Oil).
Following this acquisition, Prudent Energy needed to revitalize its brand strategy to match its ambitious vision to drive the future of energy in Nigeria.
My Role: Strategist and Account Manager (at Arden & Newton BMC)
- I served as the account manager for this client, translating its vision and objectives to our team of strategists and creatives from the time of brand development to maintaining a two year long relationship.
- I also worked on the strategy team to develop the brand purpose, define the vision, values and personality.
- I worked closely with the web design and development team to test user experience and content on the new corporate website.
- I coordinated with the creative and strategy teams on continuous brand campaigns and media relations for the client.
