As part as the rebrand of the prestigious ABC network, Loyalkaspar spent a very long time exploring different options for the main logo and for the reveal animation... Going through various styles and effects but always keeping the "less is more" philosophy that is LK's mantra and force.

And during the client's Upfront Presentation, they introduced the new, revisited brand.

The motion itself was pretty simple so my focus was on the lighting animation and the background living-hold.
At some point, we had a light streak following the logo and I was in charge of designing, animating and comping it.

In the end, the team spent almost 2 years in the making, cranking out the incredible amount of different elements and variations that constitutes the promotional package.