Marketing Promotion Materials For The Whodunit Series
This is a Drama, Mystery and Romance series
this series adapted from wattpad that has 22.2M readers, alsa the story has different clue in each episode that will atract watchers curiosity, and every character have their own deep dark facts
SYNOPSIS
Malik, a new students likes to cause trouble at school, then he met Dara, someone who’s known as “ICE GIRL”. Malik deliberately moved school to his late sister who committed suicide, but deep down he knows she’s being murdered. Malik and Dara soon pair up to found out who killed Amanda, Malik’s sister.
TITLE ANNOUNCEMENT
Teasing with a motion video that portrays this as a mystery drama series by utilizing elements of criminal evidence within its series and also showing one
of the main character's roles.
COUNTDOWN
This countdown isn't just a sequence of cut clips, we're still conveying messages with different narrations each day to build the curiosity from the watchers, providing clues/hints from the mystery side.
THREE DAYS LEFT - AMANDA'S DEATH
Showing the moment of Amanda's passing, with the sad and grieving
expressions of Malik and Dara.
TWO DAYS LEFT - WHO'S THE KILLER?
Showing strong expressions of suspicion from each character, which are Malik, Amanda, Arul, Satya, Ethan, Gino, and Aldo, they are Amanda's school friends.
ONE DAY LEFT - A secret that turns into a disaster
Starting to show a secret that causes big problems
THE LAUNCH DAY - INVESTIGATION BEGINS
The moment Dara and Malik work together to solve the mystery of Amanda's death
Key Visual for Grid on @vidiooriginals Instagram
On launch day, we usually posting KV Grid for pinned post during the period when the series is airing.
Jadi Detektif Bareng Malik!
Interactive game Weekly Quiz
Each episode will reveal a suspect, and we create a game each week that engages the audience to become detectives, helping to find evidence from these suspects by answering in the comment section.
CHARACTER BREAKDOWN
Bryan Domani as Malik and Mawar DeJongh as Dara will break down the characters they portray while responding to the scenes shown:
A SECRET THAT BECAME A DISASTER.
They'll dig into the issues faced by the characters, their feelings, and the reasons behind their actions.
VP Marketing: Trisiska Hapsari
Creative Team
Anastasia Olivia (Art Based)
Hazmi Rizky (Copy Based)
Account Executive Team:
Kiki Sundari
Juwinda Sabrina
