Exetera proudly partnered with KCare, a new construction chemicals brand by the Kalliyath Group, to craft a brand identity, Captain Kaire mascot, and packaging design that reflects KCare's commitment to excellence. We developed a modern logo and colour scheme to convey stability and progress, created a friendly superhero mascot (Captain Kaire) to embody KCare's problem-solving capabilities, and designed eye-catching packaging for clear communication and shelf presence. This project established KCare as a leading force in Kerala's construction chemicals market, and here you can explore the design journey from brand identity evolution to Captain Kaire's creation and the impactful packaging.