Challenge: Titan World wanted to connect with the younger audiences on the occasion of 9 different festivals across India.
Campaign Ask: 19-sec videos that shines the light on different watches.
(my first campaign as 1st Assistant Director. Not just that, I also oversaw the art direction of the entire campaign)
Festival 1: Baisakhi
Festival 2: Chaitra Navratri
Festival 3: Eid
Festival 4: Gudi Padwa
Festival 5: Ugadi (Kannada)
Festival 6: Ugadi (Telugu)
Festival 7: Bihu
Festival 8: Poila Boisakh
Festival 9: Puthandu
Credits: Mellow & Mellow Films
Art Direction: Neha Lad, Graphic Designer at Mellow.
Art Direction: Neha Lad, Graphic Designer at Mellow.
