SUGARWAGON: START-UP FOOD TRUCK IDENTITY
TRUCK GRAPHICS
DESCRIPTION
Sugarwagon is not your typical food truck. Instead of serving up savory meals or fresh produce, we specialize in satisfying your sweet tooth. Sugarwagon is a food truck that offers a unique and exciting experience to candy lovers. When you step up to this truck, you'll be met with a bright and cheerful exterior that's hard to resist. Sugarwagon carries an impressive range of candy, from every name-brand item to exclusive signature items. The Sugarwagon team takes great pride in sourcing high-quality, unique sweets that you won't find anywhere else.
LOGO + COLOR PALETTE
The Sugarwagon logo and color palette are playful, casual, approachable, and fun, reinforcing the Sugarwagon brand voice.
THREE SIGNATURE ITEMS
These three signature items are manufactured and sold by Sugarwagon and can only be purchased from a Sugarwagon food truck. While the entire menu consists of name-brand candy options, these three choices are the only candies that differ. I specially generated and modified these signature items using Midjourney.
1. Rainbow Whirl Wonder Taffy
2. Pink Prism Sugar Sticks
3. Twist & Shout Gummy Swirls
MENU
The Sugarwagon Signature Menu shows our current menu items with a description of each item. As the rest of the candy options are numerous and visible from outside the truck, it is not necessary to display every one of these on an outside menu. Additionally, Sugarwagon wants to further advertise its signature items.
EXTRA ITEM
I created custom candy icons to create a pattern for Sugarwagon branding and the Sugarwagon truck design.
SKETCHES
