Project: Packaging Design & Icon Family Design
Challenge
To do a total redesign of the current Anthem packaging, a product of the PEPKOR group, which was quite rudimentary. This also included the design of a new icon family.
Solution
I quickly and effectively overhauled the packaging design to be more consistent across various packaging sizes and formats meeting PEP’s expectations. I transformed a disjointed design into a unified and appealing packaging solution.
I also created a unique icon set to highlight different product features and established a distinctive colour system to ensure that the product line would stand out on store shelves.
Over the course of several years, I have meticulously managed the production and implementation of the packaging line across various sizes and product offerings. This involved creating artwork for in-store displays, ensuring a consistent and appealing brand presence.
Result
In a short span of time, I revamped the packaging look, introduced icons, and implemented a strategic colour system to ensure that Anthem products made a powerful impact in the retail space.
ICON DESIGN
