When I was part of a dedicated team working for iFood Restaurantes (iFood's sector dedicated to the restaurants registered on the platform), designing emails was almost a daily activity. Sometimes for promotions, others for the user's account maintaince, newsletters, everything you can imagine could become an email. The challenge here was to make them interesting and functional independently of its content.
To stay consistent at the visual quality but also keep a fast pace of work I naturally started to follow some steps whenever I received a request of an email creation. Steps those which I'm gonna describe down bellow.
The first step is to identify the type/category of the email. Is it an offer? An announcement? What is it goal? These answers guide my layout and the references i'd look for.
Knowing the objective, I mark words or phrases on the text that are important to the user and then select which ones I will highlight. In the example above I decided that the bonus was the most important information, but there were more that should be highlighted, these in a minor hierarchy.
People always say that a picture is worth a thousand words, so why not use both? Images help us comprehend the contexts easier by guiding our interpretation towards the message we want to pass (when well done). Use them to simplify your message too.
It doesn't need to be litteraly an image, use icons and emojis 😉. You can also arrange text in compositions that acts like images, even being made by written information, and that help to build a more fluid reading pace.
One thing I consider crucial is to pay attention on the flow of reading in your email. I always try to make it more "friendly" by breaking big text blocks into smaller chunks, creating boxes for some information or playing with the size and weight of some other.
The previous steps usually make this one easier, because at this point I already know what I'll do to each section.
After those steps I do some tweaks here and there, and then it's done.
Well, actually there is another step, which is probably the most important one. But it may come prior to all of the others and sometimes even before the request.
Here is where you'll get your references from. Market's standards, trends, new ideas, things to do and do not. Maybe thats how you ended up here, looking for inspiration, and that's the point of it.
I didn't put this step before because I try to make it a routine outside of the creation process. Surrounding me with references in my social medias and my own mail box in this case. This way I can be prepared to project requests in antecipation.
Back to the subject, when it comes to emails, I usually search for inspiration at Really Good Emails (that's also where the idea for this project's name came from). Other places like Behance, Dribbble, Pinterest and even your own email box are good places to look for too. And to contribute for that, here are some of my favorite emails I did for iFood. 😁
Back to the subject, when it comes to emails, I usually search for inspiration at Really Good Emails (that's also where the idea for this project's name came from). Other places like Behance, Dribbble, Pinterest and even your own email box are good places to look for too. And to contribute for that, here are some of my favorite emails I did for iFood. 😁
This project came as an idea on "how do I showcase different emails that I did and liked in a way that makes sense and shows my proficience on designing them". Hope you've liked it. If you did and read it all the way here, please comment: "Really good" (or don't, the choice is yours 😅)