Create a series of three, professional quality, print ad posters that could be used in a Public Service Announcement (PSA) print campaign. These posters will promote an important issue or topic that affects individuals and communities.

Cacao, the raw material for chocolate, is grown in hot and humid regions near the equator. In the West African region, which accounts for about 70% of the world's cacao production, various problems are occurring, including the destruction of the ecosystem and environment due to the use of pesticides and logging of forests, and children in the region are unable to go to school and are forced to do hazardous labor. In Cote d'Ivoire and Ghana alone, the world's first and second largest cocoa producing countries, there are an estimated 1.56 million child laborers under the age of 18 forced into hazardous labor, including 790,000 in Cote d'Ivoire and 770,000 in Ghana (2020, University of Chicago).

In Ghana and other cacao-producing regions in West Africa, most farmers are small family units. Because small-scale cacao farmers cannot hire workers, children have also been an important labor force.

The main farm work performed by children includes cultivating the farm using a trowel with a large blade, clearing undergrowth, and transporting harvested cacao nuts and cacao beans. In particular, children often carry loads on their heads that are too heavy for them to lift on their own, and this is regarded as one of the most dangerous types of labor. These are obstacles to healthy growth.

Children are working instead of attending school.In the worst case, children are separated from their families and brought to Ghana as laborers. This is a form of trafficking in persons, which is strictly prohibited by international conventions and Ghanaian domestic law, but it has not been eliminated in practice.

They cannot go to school. I used books and blocks of chocolate. It is a design strategi of shape similarity.

The tree is chocolate. Even they don't know chocolate. I used design strategy of material change. 

This is design strategy of metaphor. They are bringing huge chocolate instead of heavy cacao bag. They are working for OUR chocolate. This is symbol about our relationship that they never seen chocolate and we never seen who and how working in cacao farm.  

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For this design, I wanted the children to be seen, so I integrated an orange background with an African image. Since there was a lot of text, I needed to make it simple, so I unified all the words into the same word and left the message in diagonal letters to stand out in a big way only in the parts that symbolize the image to be written.
Chocolate is sweet and delicious, but children on cacao farms have never seen chocolate. This poster is designed to encourage more and more people to think about where and by whom the things we buy are made, and to demand fair trade products.