Fhitting Room wanted to increase its client retention by launching a rewards program, the Goal Getter Club. I created a design system for the program that encourages and motivates clients to book and take classes.
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PROGRAM LOGO
The Goal Getter Club logo is inspired by its parent and includes a congratulatory star tilted at Fhitting Room’s signature angle to reflect clients’ progression and movement.
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INTRO TO THE GOAL GETTER CLUB
The program was introduced with a roadmap that easily visualizes prizes earned at each milestone throughout the journey.
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MILESTONE JOURNEY EMAILS
A shift in color and metallic/gemstone texture at milestones 1000 and 2000 marks a new level reached in the journey.
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PROGRAM LOGO
The Goal Getter Club logo is inspired by its parent and includes a congratulatory star tilted at Fhitting Room’s signature angle to reflect clients’ progression and movement.
-
INTRO TO THE GOAL GETTER CLUB
The program was introduced with a roadmap that easily visualizes prizes earned at each milestone throughout the journey.
-
MILESTONE JOURNEY EMAILS
A shift in color and metallic/gemstone texture at milestones 1000 and 2000 marks a new level reached in the journey.
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MY ROLES: Art Direction, Graphic Design, Animation
TEAM: In-house
YEAR: 2022
TEAM: In-house
YEAR: 2022
