I created the image on photoshop and used the tools, such as noise for the models skin and used a liquify for the 14 st sign. Inside of it I decided to give it a light color to match the backgroud, as well with stripes that you see. Also underneath the train I made a shadow under the train from the filter tools, and to show everyone how realistic the poster can look. Why I decided to put the design into a billboard, was because of the scenery and the background of the city. What I included in it was a curve to give the light a evening look to it. As far as the words I added shadows pop! And last but not least I put the words around the model to give other's attention to what is going on in the design itself.