PSA Campaign- CLEAN YOUR BERRIES
How much do you like açaí?
Açaí is a very rich and energetic food. It contains more than 40% lipids on a dry basis and is also rich in proteins and fiber, which are essential nutrients for maintaining our health.
What you may not know is that the fruit, once removed, may contain the insect that causes Chagas disease. If the fruit is processed without proper hygiene, it can lead to Chagas disease, which has no cure.
The campaign below was created with the aim of alerting and raising awareness among açaí juice producers about the importance of cleaning the fruit correctly. This will help eliminate the risk of oral contamination of Chagas disease.
The first poster seeks to make açaí producers aware that their customers trust them and therefore need to consume a quality product.
The second informs him about what the disease does to the engagement organ of the client's body and calls him responsible for the contamination through the fruit consumed.
and the last, Seeking to bring attention to the fact that this insect often goes unnoticed in the production process, raising the risk of contamination for both customers and manufacturers.
https://www.who.int/news-room/fact-sheets/detail/chagas-disease-(american-trypanosomiasis)
