![Billboard for the grooming salon: tree, outdoor and sign. Sketch Doodle dog playing](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a107b8195508121.660ea5a6309d9.png)
![brand identity branding ILLUSTRATION Pet pets logo typography typography poster doodle grooming](https://mir-s3-cdn-cf.behance.net/project_modules/1400/4ba676195508121.660ff071d25ff.png)
The Description:
Introducing a brand new grooming salon placed in a modern residential complex in Lviv, Ukraine. The task was to create a logo and brand identity that exuded warmth and approachability with capturing the essence of friendliness, playfulness, and simplicity.
The Concept:
We crafted:
- the adaptive logo
- the cohesive brand style
Our logo design embodies two key concepts: first, the shape resembles a tuft of fur and/or a bubble, symbolizing the playful nature of pets and our bath services. Second, the embracing hands signify the caring attitude of our staff towards our clients.
The blue color was chosen to show tranquility, inspiration, and stability, while also associating with water, reflecting the aquatic procedures often found in grooming services.
![Sketches for the logo design for grooming salon](https://mir-s3-cdn-cf.behance.net/project_modules/1400/4180de195508121.661794758871e.png)
![Dog running and left a fluf, hands hug the fluf](https://mir-s3-cdn-cf.behance.net/project_modules/1400/7774cf195508121.6613ceb8c4789.gif)
![brand identity branding ILLUSTRATION Pet pets logo typography typography poster doodle grooming](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b026f5195508121.6617921e9c307.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/f98936195508121.6613cbc3d465d.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b84bcf195508121.661791de20b30.gif)
![brand identity branding ILLUSTRATION Pet pets logo typography typography poster doodle grooming](https://mir-s3-cdn-cf.behance.net/project_modules/1400/2283a7195508121.6611aa4f43f5a.png)
![brand identity branding ILLUSTRATION Pet pets logo typography typography poster doodle grooming](https://mir-s3-cdn-cf.behance.net/project_modules/1400/eaced7195508121.660ea5a62e56e.png)
![brand identity branding ILLUSTRATION Pet pets logo typography typography poster doodle grooming](https://mir-s3-cdn-cf.behance.net/project_modules/1400/087ef1195508121.660ea5a62f406.png)
![brand identity branding ILLUSTRATION Pet pets logo typography typography poster doodle grooming](https://mir-s3-cdn-cf.behance.net/project_modules/1400/ff1622195508121.6613cbc497ca8.png)
![brand identity branding ILLUSTRATION Pet pets logo typography typography poster doodle grooming](https://mir-s3-cdn-cf.behance.net/project_modules/1400/6f7c86195508121.661791de9e9f9.png)
![brand identity branding ILLUSTRATION Pet pets logo typography typography poster doodle grooming](https://mir-s3-cdn-cf.behance.net/project_modules/1400/1e73d2195508121.660ff6645218d.png)
![outdoor posters - typography poster and poster with a sketch doodle of the dog with funny hairstyle](https://mir-s3-cdn-cf.behance.net/project_modules/1400/ca5959195508121.660ff4a2bc6f8.png)
![brand identity branding ILLUSTRATION Pet pets logo typography typography poster doodle grooming](https://mir-s3-cdn-cf.behance.net/project_modules/1400/9636db195508121.6613cbc4970ab.png)
![set of Instagram stories design for the pet brand](https://mir-s3-cdn-cf.behance.net/project_modules/1400/8f60d0195508121.6613cbc497962.png)
![brand identity branding ILLUSTRATION Pet pets logo typography typography poster doodle grooming](https://mir-s3-cdn-cf.behance.net/project_modules/1400/68f6c0195508121.6613cbc496cec.png)
![Homepage design for a website design to show brand identity for a pet brand](https://mir-s3-cdn-cf.behance.net/project_modules/1400/42489e195508121.6613cbc4975e1.png)