Cobalt™
Cobalt is setting of a new era in Crossfit equipment. They aim to design the strongest and most technical clothes on the market, produced on demand, locally.
They are erasing everything which is unnecessary, focusing only on what’s important. Needs and feedback are collected from future clients. Prototypes are tested in laboratory.
Client: Cobalt — Industry: Crossfit® equipment — Creative Direction: Arnaud Le Dévéhat — Year: 2024
Launching campaign : 👇