During my time at Floodproofing.com, a leading company dedicated to flood protection solutions, my journey has been marked by continuous learning and development. When I first joined, they had little to no branding or visual standards. I strived to create a cohesive voice that fit together across all media.
I also honed my abilities in coordinating with printers and overseeing print inventory management, ensuring our materials remained readily available. Additionally, I spearheaded our email marketing efforts on Mailchimp, resulting in a notable 10% increase in open rates. My most proudest achievement as of late, is that I lead and proposed a revitalization of our website's branding, initially crafting a mockup on Adobe XD before seamlessly integrating it into our Wix website platform.
Design Proposal Assessment Booklet
Cohesive set of editable icons assets
Glass flood wall product rendering mockup edited with Photoshop & Lightroom
Static and Animated matching social posts created in Illustrator & After Effects
70 page product catalog created in InDesign
Isometric product illustration asset used across all media
Product flyers created with InDesign & Illustrator
MY RESPONSIBILITIES
• Develop & manage rebranding for 5 brands, improving content quality
• Conceptualize, create & execute layouts for all digital & print marketing
• Design, plan, & schedule email marketing campaigns in Mailchimp
• Edit videos & make motion graphics in After Effects used on social media
• Retouch photos in Lightroom & produce highly polished renderings in Photoshop
• Assist in website design with Adobe XD & WIX
• Assist in copywriting & idea generation for brand names, ads, descriptions, taglines etc;
• Communicate with printers by obtaining quotes & reviewing proofs for print
• Handle printed material requests & keep track of promotional inventory
• Organize, categorize & update a broad archive of digital image assets
• Develop & manage rebranding for 5 brands, improving content quality
• Conceptualize, create & execute layouts for all digital & print marketing
• Design, plan, & schedule email marketing campaigns in Mailchimp
• Edit videos & make motion graphics in After Effects used on social media
• Retouch photos in Lightroom & produce highly polished renderings in Photoshop
• Assist in website design with Adobe XD & WIX
• Assist in copywriting & idea generation for brand names, ads, descriptions, taglines etc;
• Communicate with printers by obtaining quotes & reviewing proofs for print
• Handle printed material requests & keep track of promotional inventory
• Organize, categorize & update a broad archive of digital image assets
