Bausele - Digital Art Direction

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CRAFTING THE ARTISTIC DIRECTION

FOR BAUSELE’S NEWEST WATCH

Bausele Australia Watches approached me to develop the entire visual identity for

their latest timepiece, inspired by an iconic Australian region, the Kimberley.

My work on Instagram : @alexandredinicola

Thanks for your visit.

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First Phase

Defining the Visual Identity

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Second Phase

Visual Identity in Action

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The launch of the Kimberley watch by Bausele was highlighted by an innovative approach, focused on customer engagement.

A specially designed product page facilitated both registration for an attractive contest and direct purchase of the watch, thus creating a smooth and integrated user experience.

Efforts on Instagram played a key role, focusing on promoting the contest to win the Kimberley, significantly boosting interest and interaction within the community.

The entire campaign was conducted with targeted communication, emphasizing direct interaction and conversion, while strategically using digital tools to maximize reach and effectiveness.

Designing the Product Page on Figma

Designing the Contest Page on Figma

Designing the Retargeting Email Sequence on Klaviyo

Editing the reels

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The graphic identity I created for the Kimberley watch was highly appreciated by the Bausele team. Successfully adapting this identity across various platforms, while remaining true to Bausele's Australian spirit, marked a real success. This work not only strengthened Bausele's brand image but also deeply resonated with its community.

My work on Instagram : @alexandredinicola

Thanks for your visit.

Bausele - Digital Art Direction

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Bausele - Digital Art Direction

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