A series of videos for Vard, a scandinavian brand of household appliances. We were tasked with developing a concept for product and image videos that would reflect the brand's identity.
Laconic colors, balanced compositions and clear visual metaphors. Natural landscapes mixed with product materials and interior shots. Ease of use and ergonomics, minimalist design and a high level of quality - all of this was communicated through the video.
In addition to creative and art direction, our team was responsible for the production of the videos. Together with production, we completely modeled the main objects - all the appliances were modeled from scratch. In addition to all the instruments, we developed the musical design of the project, which complemented and highlighted the main accents.
Storyboard
Year 2023
In collaboration with NAVY Agency
Art & creative direction
Production
