Turn over a new page. 
 

Grabbing the attention of fraternity and sorority members was the goal of this conference promotional piece. Left out on a coffee table in a sorority house, it may blend right in. On closer inspection, the content reveals a parody of standard magazine cover tropes and invites the reader to experience something different. The sign-up card follows suit by taking the form of a subscription reply card. 

 

From developing the contept to coordinating the photo shoot to designing and deploying this piece, I was proud to work on each step of the process.