This project aimed to be a sub-brand of Ernest Adams bagged biscuit range, in response to current macro trends of Localisation and supporting home grown produce. 

 

We created Locals, Flavours throughout New Zealand, which used region specific produce such as honey, apricots, mixed berries, kiwifruit, and chocolate, in our biscuits. We wanted flavours that felt uniquely Kiwi, and could help local growers and communities feel part of the Ernest Adams brand.