UConn Dairy Bar Rebranding
I began by basing the style of this brand off of the target audience I am trying to reach. This rebrand is targeted towards college students, and teenagers. When I think about the trends and styles my generation appeals to, it is minimalistic and modern. The clothing brand Essentials is a prime example of this. When I combined research of the current UConn Dairy Bar’s brand, other modern ice cream brands, and modern clothing brands I came up with my rebrand of the UConn Dairy Bar.
Styleguide
Website frontpage
Mockups
Credit to:
Crazioza website for ice cream image - https://crazioza.com/about-us-local-paphos-ice-cubes-and-ice-cream/vanilla-chocolate-chip/
Mockupworld.co for ice cream container mockup - https://www.mockupworld.co/free/ice-cream-cup-mockup/
Vecteezy for white + black t-shirt mockup - https://www.vecteezy.com/png/23401378-plain-white-t-shirt-design-with-view-front-back
PNGTree for black crewneck mockup - https://pngtree.com/freepng/black-isolated-sweater-front-and-back-view_13302018.html
Adobe Stock for white sweatshirt mockup - https://stock.adobe.com/images/set-of-white-front-and-back-view-tee-hoodie-hoody-sweatshirt-on-transparent-background-cutout-png-file-mockup-template-for-artwork-graphic-design/607531824?asset_id=607531824
Mockupbro for business card mockups -
