About Botanique
Botanique is one of Belgium's most beautiful and renowned cultural venues. Located in the stunning Brussels botanical gardens, this cultural hotspot is home to artists and genres as diverse as nature itself. That's why we created no less than six different logos and colour options.
The bold capital letters of the wordmark balance out the playful logo shapes. The typography also ensures consistency across all applications, both in print and digital.
The choice of a label-shaped logo is also a pragmatic one: artists and bands often have their own visual identity that they like to showcase. Understandably, they like having control over how their brand is visualized.
By keeping styles from clashing and competing for attention, we have allowed artists their artistic freedom while ensuring a strong framework and maximum attention for Botanique’s own brand identity.
