For the posters we wanted to something that urged the viewer to donate to the cause. We achieved this by remaining very people focused in our advertisements and deliverables. The first rendition of the poster had different colors from our palette as the main focus. After that we changed the main colors to the blue and yellow of our identity with black and white photo filter over the subject of the add. We later shifted our wording to be more statistic focused. For the final rendition of this poster we highlighted a percentage of the people that matched the statistic we used in the add to draw focus to the cause.
As one of our advertisements, I created a postcard mailer. Because of our target demographic, we found that sending a physical advertisement would best reach potential donors. The typefaces, color palette, photography style, and photo treatment are pulled directly from the identity system. I highlighted one of the three people in the photo to visually represent the 1/3 statistic.
For our second advertisement, I created a billboard to attract drivers. Our target demographic holds jobs and often commutes across the city of Detroit. A large sign, with a simple emphasis on a percentage, is likely to attract viewers. Like our other advertisements, the billboard focuses on a statistic to engage viewers.
Students and parents share testimonies about their experiences and how the lack of reliable transportation has negatively impacted their lives. In terms of design, elements from the identity system are utilized to maintain consistency.
These images would be used as a social media post such as Facebook or Instagram. It follows the same style and format as the previous adds to maintain a cohesive design throughout the campaign. The clock was used instead of a person because the clock adds emphasis to the statics used above.
