Mortley Desserts
Visual identity
Mortley Desserts is a dessert restaurant crafting delicious and visually stunning desserts. From colourful macarons to decadent cakes
Research
Following a comprehensive analysis of the responses gathered from the brand questionnaire, I have embarked on crafting the brand brief.
This process involves a thorough examination of our competitors, understanding our target audience, and exploring various logo approaches during the ideation phase. By synthesizing this information, we aim to establish a clear and concise direction for Mortley's brand identity, ensuring that it resonates authentically with our audience and effectively distinguishes us from the competition.
Moodboard
Brand Personality
Mortley Desserts exudes a playful and imaginative character, reflecting its creative approach to dessert making
Brand Mission
Mortley's mission is to delight customers with irresistible, colorful, and creative sweet treats that spark joy and bring people together.
Tone of voice
Mortley embodies a playful and imaginative character, reflecting our creative approach to dessert making.
Color Pallet
Visual Identity
Mortley Desserts' visual identity is a celebration of creativity, quality, and joy. The logo boasts a unique typeface that exudes playfulness, perfectly complementing our brand's character, Cuppy.
Drawing inspiration from a harmonious blend of soft, neutral tones and bold, vibrant hues, our color palette strikes a balance between sophistication and excitement.
Alabaster, our primary color, embodies purity and elegance, while Cinnabar adds a burst of passion and indulgence.
Our packaging designs are adorned with captivating patterns, illustrations, and typography, echoing Mortley's values and inviting customers into a world of sweet delights
The Challenge
As a designer working with Mortley Desserts, my challenge involves creating a visually captivating and cohesive brand identity that effectively communicates Mortley's values, mission, and unique offerings to our target audience.
The Solution
I've initiated the development of Mortley Desserts' brand strategy by conducting a comprehensive questionnaire to understand the client's needs, values, and mission.
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