Personal Carpets
Bringing a voice to your flooring.
Bringing a voice to your flooring.
For Worldwide Wholesale Flooring I was responsible for finding a way of convincing people to buy carpet for their homes. It’ll be in a way that compares carpets to people, giving the carpets things they’ll say to the people and giving them distinct personalities. This human connection and voice will make the product more personable when otherwise it would be hard for people to take too much thought and consideration for getting carpet and which kinds to get.
These are the print ads for this campaign, but am currently expanding it into a website where you can meet the characters behind the carpets personalities.
These are the print ads for this campaign, but am currently expanding it into a website where you can meet the characters behind the carpets personalities.