Identity System
(Brand Designer, Elizabeth Oveshkova)
Malorie Lee
For this project, I have designed an identity system for client Elizabeth Oveshkova: Brand Designer. Her system includes a business card, invoice, resume, and style sheet. Each product is developed with the newly branded logo/brandmark, font style, color scheme, etc. This system seeks to tell the story of Elizabeth’s nature of being fun, trendy, bold, and adding her unique sparkle to her work. To incorporate these themes, colors, and fonts were chosen to replicate a bubbly personality without losing any professionalism. Notice the small sparkle throughout to signify her unique style as well.
For a deeper look into the process, look here
Elizabeth Oveshkova Identity System
System Invoice
System Resume
System Style Sheet
System Business Card
System Envelope
