Phoebe's Farm
Fundraiser Campaign - 2020
Phoebe's Farm, a pet resort in Mumbai, faced severe setbacks due to the pandemic and the cyclone Nisarga, which destroyed its infrastructure in 2020. The owner, Manoor Sachdev, initiated a fundraising campaign on Ketto with a goal of INR 80 Lakhs to save the farm and its 200+ abandoned animals. With only three months to reach the target, donations were slow, putting the animals at risk of losing their shelter and facing life on the streets.
The Problem
Saving the home of 200+ dogs and other animals can get overlooked more easily in a world that's dominated by human beings.
The Idea
₹5 was asked for as a contribution which is a very small amount. All they had to do was pay via Gpay or PayTm.
The Result
Within 24 hours of launching the campaign, donations exceeded INR 1 lakh, with most contributors giving more than INR 5/-. Over the course of 45 days, the campaign amassed close to INR 52 lakh but fell short of the INR 80 lakh goal by INR 28 lakhs. To bridge this gap, the organizers approached investors, highlighting the substantial advertising and awareness generated for Phoebe's Farm. With the lockdown lifting soon, future spending on promoting the farm would be considerably reduced.
