Through out my career as a UX Designer, I find myself wondering about the numbers.  Sometimes the questions I ask make a memorable impact.  In this case, I was asking questions about who our customer was.  I wanted to perform some studies out in the wild on our mobile site.  Where would I find people that would most likely use our site?  That question led me to wonder about the age range of our customers.  I contacted a friend in our database management department, and together we started tracking down the answers..  We discovered lots of things regarding the age of our insured's, but more importantly, we uncovered trends in that age over time.

I designed a brief visual display of the most startling information that we could share easily.   The data scientist I worked with also formulated a document outlining statistical aspects of the data.