INTRODUCTION
POWA is a personal project I've been working on for a little while. I wanted to challenge myself to try something different from the typical industries I work in! I do social content for a company in the cleaning sector, but haven't worked on doing branding & strategy for one, so I thought this could be a cool experiment. I had soooo much fun working on this project and I hope you have equally as much fun going through it!
PS. I attached the mockup I made for the product renders which you can download for free! If you like it, an appreciation is very appreciated!!
COMPANY CONTEXT
POWA is a cleaning company based in South Africa. The name POWA is a play on the word "Power" talking to how powerful their cleaning solutions are ;) For now, their key product is their multipurpose thick bleach, which comes in a variety of fragrances.
The brand is bright, bold, and SHINY! With big pops of colour, they want to make cleaning feel exciting and encourage people to turn boring chores into something they feel motivated to do!
If you would like to purchase POWA's brand identity, kindly contact me here on Behance <3
