![amway tea package design branding brand identity Brand Design graphic design Limetree YNL ynldesign](https://mir-s3-cdn-cf.behance.net/project_modules/1400/bea714194417773.65fb9a4124b36.jpg)
THE CLIENT
Lime Tree, a brand under Amway, pursues a natural food ethos, crafting teas imbued with the essence of nature through rigorous quality control. Born from leaves harvested from wild tea trees in Hadong, Gyeongsangnam-do, Lime Tree offers three new products: organic brown rice green tea made from hand-picked tea leaves, rooibos harvested from the Cedarberg Mountains in South Africa, and honey apple chamomile made from chamomile produced in Croatia. Lime Tree aims to provide a lifestyle of relaxation and healing through a cup of tea brimming with nature.
![amway tea package design branding brand identity Brand Design graphic design Limetree YNL ynldesign](https://mir-s3-cdn-cf.behance.net/project_modules/1400/6882f0194417773.65fb9a4131c30.jpg)
![amway tea package design branding brand identity Brand Design graphic design Limetree YNL ynldesign](https://mir-s3-cdn-cf.behance.net/project_modules/1400/0797ce194417773.65fb9a412659d.jpg)
![amway tea package design branding brand identity Brand Design graphic design Limetree YNL ynldesign](https://mir-s3-cdn-cf.behance.net/project_modules/1400/0909e4194417773.65fb9a41258c7.jpg)
THE OBJECTIVE
Amway’s Lime Tree aims to launch three flavors of infused teas and establish its own sophisticated package design system. YNL Design, based on Lime Tree’s high-quality ingredients, natural fragrances, and wellness-oriented brand values, has developed a systematic package design system. By providing a new package design system, YNL Design seeks to establish Lime Tree as a tea brand that not only promotes health but also offers a lifestyle of relaxation and healing through tea consumption.
![amway tea package design branding brand identity Brand Design graphic design Limetree YNL ynldesign](https://mir-s3-cdn-cf.behance.net/project_modules/1400/444a8a194417773.65fb9a412ff97.gif)
![amway tea package design branding brand identity Brand Design graphic design Limetree YNL ynldesign](https://mir-s3-cdn-cf.behance.net/project_modules/1400/10fa0b194417773.65fb9a412d1e8.jpg)
THE SOLUTION
YNL Design utilized Kwon Kija’s artwork “Accumulation of Time” as a graphic motif, representing raw materials that have accumulated over time. Through minimalist and aesthetic layouts, Lime Tree offers a brand experience akin to enjoying an exhibition while savoring tea, providing a sense of calm relaxation and leisure. The color system extracts colors from each artwork to create a systematic look and feel, ensuring that the fragrance and taste of the products are intuitively conveyed.
![amway tea package design branding brand identity Brand Design graphic design Limetree YNL ynldesign](https://mir-s3-cdn-cf.behance.net/project_modules/1400/64006d194417773.65fb9a4123d99.gif)
![amway tea package design branding brand identity Brand Design graphic design Limetree YNL ynldesign](https://mir-s3-cdn-cf.behance.net/project_modules/1400/fbaa4d194417773.65fb9a412e19e.jpg)
![amway tea package design branding brand identity Brand Design graphic design Limetree YNL ynldesign](https://mir-s3-cdn-cf.behance.net/project_modules/1400/194a89194417773.65fb9a4129d6f.gif)
![amway tea package design branding brand identity Brand Design graphic design Limetree YNL ynldesign](https://mir-s3-cdn-cf.behance.net/project_modules/1400/ae4fd6194417773.65fb9a412b97c.jpg)
![amway tea package design branding brand identity Brand Design graphic design Limetree YNL ynldesign](https://mir-s3-cdn-cf.behance.net/project_modules/1400/0c9ba3194417773.65fb9a4128290.jpg)
![amway tea package design branding brand identity Brand Design graphic design Limetree YNL ynldesign](https://mir-s3-cdn-cf.behance.net/project_modules/1400/247745194417773.65fb9a412c4ac.gif)
![amway tea package design branding brand identity Brand Design graphic design Limetree YNL ynldesign](https://mir-s3-cdn-cf.behance.net/project_modules/1400/3b6655194417773.65fb9a4127308.jpg)
![amway tea package design branding brand identity Brand Design graphic design Limetree YNL ynldesign](https://mir-s3-cdn-cf.behance.net/project_modules/1400/735599194417773.65fb9a4130f66.jpg)
![amway tea package design branding brand identity Brand Design graphic design Limetree YNL ynldesign](https://mir-s3-cdn-cf.behance.net/project_modules/1400/285f68194417773.65fb9a41329d7.gif)
![amway tea package design branding brand identity Brand Design graphic design Limetree YNL ynldesign](https://mir-s3-cdn-cf.behance.net/project_modules/1400/08a5a9194417773.65fb9a412acdd.jpg)
![amway tea package design branding brand identity Brand Design graphic design Limetree YNL ynldesign](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c8115e194417773.65fb9a4128f99.jpg)
![amway tea package design branding brand identity Brand Design graphic design Limetree YNL ynldesign](https://mir-s3-cdn-cf.behance.net/project_modules/1400/2b2a8c194417773.65fb9a412f1c2.jpg)
AMWAY Limetree Tea Package Design
Project Scope
Creative Strategy
Package Design
Package Design
YNL Design
Art Direction & Design : Liz Yoona Lee
Brand Design : Minji Seo, Jiwon Lee
© 2024 YNL Design
© 2024 YNL Design