I had the privilege to spearhead Microsoft's Targeted TikTok Campaign for the AI feature CoPilot, conceptualizing, directing, and editing three reels. Additionally, I played a key role in crucial aspects of the shoot, including casting, art direction, and production decisions. The project surpassed expectations, with an initial goal of 5 million impressions exceeded as it achieved over 20 million, showcasing the potential impact of collaborative efforts and dedication to achieving results.