Tofu’s CNY 2021
Click here to view content on Instagram
Click here to view content on Instagram
Project ··· Tofu’s Chinese New Year 2021
Medium····· Socials
Completed·· Feb 2021
In the spirit of joy and cultural celebration, we launched a vibrant and fun social initiative to mark 2021’s Chinese New Year with enthusiasm and positivity.
To elevate engagement and inject an element of excitement into our online community, we've devised an interactive mini hide-and-seek game on Instagram, inviting users to scour our IG feed.
—
“The 2020 global pandemic has resulted in quarantines and stay-at-home orders - even God of Wealth aka Richie Huat is staying at home this Chinese New Year!
Richie Huat is being cheeky. He invites you to play hide & seek. Seek out all 12 of him, you may just receive a mystery gift from him!”
Medium····· Socials
Completed·· Feb 2021
In the spirit of joy and cultural celebration, we launched a vibrant and fun social initiative to mark 2021’s Chinese New Year with enthusiasm and positivity.
To elevate engagement and inject an element of excitement into our online community, we've devised an interactive mini hide-and-seek game on Instagram, inviting users to scour our IG feed.
—
“The 2020 global pandemic has resulted in quarantines and stay-at-home orders - even God of Wealth aka Richie Huat is staying at home this Chinese New Year!
Richie Huat is being cheeky. He invites you to play hide & seek. Seek out all 12 of him, you may just receive a mystery gift from him!”
