Project: Painting Pakistan through art movements
"POP ART"
Big Idea: Where trends and traditions flourish.
Pakistani Drink- "Roof Afza"
The story of this drink began before India gained independence. Rooh Afza, now 116 years old, was started in 1907 by Hakim Abdul Majeed, an expert in Unani medicine. the name "Rooh Afza" actually just means "soul refresher" in Urdu. He prepared a special drink in his medicine room in Old Delhi and named it Rooh Afza as it is now known. He wanted to create a herbal mix that would help Delhi's people stay cool in the summer.
Pakistani Cosmetic- "Tibet Cream"
Kohinoor, the company that houses the legendary Tibet line of creams, was established in 1956, well known for Tibet Snow, their top selling face cream marketed as a “cream for all seasons.” They quickly became a household name with middle and lower-middle class consumers.
Pakistani Craft- "Rickshaw (Auto)"
The idea behind this illustration is to advertise Rickshaw, which is really common vehicle in Pakistan along with a catchy copy and the diversity of its preference for travelling to different areas.
