Approach
This brand takes on a refreshing perspective of modern day robotics that tend to be sleek, modern, and clean. Instead, I introduced a human touch to the brand through a hand drawn logo and texts. The color pallet of blues, white, and orange reflect its cleaning purpose with bubble imagery, as shown in the business card. The merchandise are cleaning products and stickers that push the brand's friendliness and approachability by using the bright color scheme and pattern. I wanted to push the idea that though the brand is mechanical, the customer is interacting with a real person and promoting a small business.
Sketches
Logo
Patterns
Business Card
Brand Applications
Branding
Published:

Branding

Published: