2024 Stealth Jumper
Gather Round - Official On-Field Playing Jumper
Crafted in collaboration with Burley Sekem, the traditional purple jumper underwent a stunning transformation into a sleek, stealth black - highlighted by vibrant neon purple adorning the iconic chevrons. Paired with matching black shorts and socks, the ensemble displays power and style on the field.
For the 2024 Stealth Jumper, we thickened the lines and filled in the chevrons to make the chevrons ‘standout’ in a discrete manor.
Our photoshoot process and intentions
To highlight this change to fans, we decided upon a simple photography direction that lit our guernseys up sharply, with a slight shadow adding its ominous presence.
Utilising our lecture theatre space, we used the purple carpet to ground the design while also balancing out the purple chevrons. Behind the players we had a black drop-curtain setup, with the intention to edit the background pitch black.
Utilising our lecture theatre space, we used the purple carpet to ground the design while also balancing out the purple chevrons. Behind the players we had a black drop-curtain setup, with the intention to edit the background pitch black.
Becoming a Gather Round staple.
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Creative Direction: Bailey Gatland
Photography & Setup: Brittany Maxfield
Photo Editing: Bailey Gatland
Jumper Design: Bailey Gatland
