Campaign Concept:
The objective of the marketing campaign was to enhance brand recall for Tefal, an industry leader in kitchenware products. Tefal is already well-established in the market, and the primary focus was to generate excitement and curiosity about the brand among consumers. Leveraging strategically placed billboards near bus stands and high-traffic areas, the campaign aimed to generate excitement and curiosity among consumers. Each billboard hosted a word association game, engaging passersby and prompting them to associate 'Non-stick pan' with 'Tefal', reinforcing the brand's position as a household name and market leader in quality cookware.
Objectives:
Enhanced brand recall and recognition for Tefal among consumers. Generated excitement and curiosity about the brand through interactive engagement. Strengthened Tefal's position as a market leader and household name in kitchenware products.
Key Components:
1. Billboard Placement: High-traffic areas, particularly near bus stands and busy locations, were identified for optimal visibility and engagement. Word Association Game: Interactive and engaging word association puzzles were developed on billboards to capture audience attention and encourage participation.
2. Brand Messaging: Clear and concise messaging highlighted Tefal's reputation for quality and innovation in non-stick cookware.
3. Call to Action: Participants were prompted to engage further with the brand, such as visiting the Tefal website or following Tefal's social media channels for additional content and promotions.
The Objective for Social Media Marketing:
The objective was to devise a strategy aimed at retaining Tefal's existing consumer base while effectively promoting the brand on social media platforms to its loyal consumers. The goal encompassed fostering brand loyalty, increasing engagement, and maximising the reach of Tefal's social media presence among its dedicated customer base through targeted and impactful social media campaigns and reinforcing Tefal's position as a trusted household name in kitchenware products, ultimately driving customer retention and brand advocacy within its established consumer community.
Marketing Strategy for Instagram:
To enhance Tefal's presence on Instagram, the strategy focused on creating a cohesive feed that effectively showcases the brand's products and services. The brand’s Instagram feed lacks clarity in highlighting their offerings at first glance. Therefore, the goal was to ensure that Tefal's Instagram page conveys its product range and services without the need for additional descriptions.
Content Strategy for Instagram:
1. Cohesive Feed: Revamp the Instagram feed to prominently feature Tefal's products and services. Implement a visually appealing layout that effectively communicates the brand's offerings to users at a glance.
2. Cooking Series with Celebrities: Produce content series featuring celebrities cooking with Tefal pans. This collaboration not only adds credibility to the brand but also creates engaging and shareable content that resonates with the audience.
3. Maintenance and Care Tips: Share content providing tips and guidance on how to care for Tefal pans to prolong their lifespan. Educate users on proper maintenance practices and offer valuable insights to enhance their cooking experience with Tefal products.
