• Pilot projects averaged 30K pageviews.
• Average time on page were 250% higher than average news articles at 4 minutes average.
• Bounce rate for the pilot projects specifically were less than 35%.

Our competitive analysis reveal that interactive news features are a staple of subscription news platforms such as The New York Times, Washington Post, and South China Morning Post, and hence will craft a few features for experiments.
Furthermore, a brainstorming session results in these hypotheses.

• Users need clear cues to differentiate normal articles with special features.
• Editorial are well equipped to create long feature articles or in-depth reports but often finish the article close to the deadline.
• Marketing needs "tentpole" content to build up subscriber anticipation with the product.
As all articles for us need to be newsworthy, and not just interactive for interactivity's sake the following are some of the topics we ran with.

The goal for this feature was to take readers to Russia's 12 world cup stadiums virtually with this 3D experience. However, we realized that we could take it further and to deliver all match updates that were being held in these stadiums. Marketing promoted this feature as the hub for all of Kompas.id's football world cup reporting. 

In 2018, the Citarum river was voted one of the most polluted river on earth. This prompted an in-depth reporting from the newsroom, and we decided to create an interactive feature journaling five crucial aspects of the river's past, present, and future. The highlight of this piece was mapping the river's current infrastructure with an SVG path.

We were not going to miss the buzz of the culmination of Marvel Cinematic Universe's primary arc with the release of Avenger's Endgame. We initially struggled with how to present a recap of the 20+ movies, but ultimately came up with a quiz around the infinity stones. We also attempted to increase acquisition by showing users their scores at the end of the quiz to encourage sharing.

Chinese new year still has plenty of news value in Indonesia since many celebrates it but not much is known about its underlying culture and tradition. The team tried to create a comprehensive backgrounder that explains and debunk a few myths about this special day. There's even a Chinese horoscope calculator to find out your animal horoscope and read about your luck in the new year.

As interactive articles proved to engage users and were able to create user anticipation in our platform, the editor-in-chief decided to create a special "multimedia" desk to create more of these interactive features. We were then tasked to scale the project and created workflow for the newly minted desk. The team designed a workflow on how to choose the best topics and timeline for what became an fortnightly release schedule.