Billboards promoting Oreo's Cookie Dough and Marshmallow Crispy flavors. My idea pokes fun at the hip individuals' trendy social attitude, trying to be cool with proclamations that they have experienced something "before everyone else"—whether it involves food, music, apparel, or other hobbies. The copy appeals to their social desires, driving them to try this new "stuff" first, and to then continue promoting the flavors among peers. Graphics, layout, and typography choices simply and effectively reinforce the concept while maintaining the brand's fun and bright attitude.
