For one of my graphic design classes I was tasked with coming up with my own company and then creating a full identity system for it. We were split into groups and  my team came up with the name Tugger Boots. As individuals we then would have to come up with our own identity system to complete the project including a letterhead, business card, and logo. "Tugger" comes from the idea of Tug Boats. My group wanted a company that specialized in high-end rain boots but were also made for the hard-working people. Tugger Boots is based in the United Kingdom with completely customizable boots. I decided to research nautical flags and happened upon the flag that stood for, "I need a tug". As our boot company is based in England where it is rainy and you need durable boots to combat the weather, I thought it was a perfect fit. Tugger Boots are meant for the hardcore workers and the high-end civilians.