For the 2013/2014 NFL season, Verizon wanted to own red in their stadium signage with straighforward product features and benefits. Specifically at MetLife Stadium, we had the opportunity to speak to a captive audience of Jets and Giants fans as they were exposed to our digital signage while on a 1-2 minute elevator ride. The video below shows all content for both teams together taken during a site visit, however the content sequence was broken up to a shortened loop of specific content that changed during different times of the game. Real-time content served as a welcome change from the standard in-stadium advertisements, including live twitter and instagram feeds and photos of game day prize winners from the Verizon Studio.