For this group project, we created an imaginary company and were tasked with creating a logo and cohesive branding system. Tugger Boots is a customizable rainboot company based out of Seattle, Washington. We cater to the sophistication and rigor of everyday life. The main image supporting our brand is the nautical flag, meaning "I require a tug." Tugger Boots' cohesive business card, letterhead, and envelope follow a simplified and clean design alluding to the elegance of the brand.
