Seasonal campaign launches introduce the new season and are used to communicate everything the styling of items for display in store to copy to accompany digital posts to assist in increasing sales and meeting the bottom line. Print media is utilised here for brand awareness to ensure that brands are front of mind for potential customers and these ads do not necessarily call out price points, but carry a range which represents the various categories across product for the season. Radio ads are also used to reach audiences and are a good platform to grow social media following via competitions where traffic is directed to digital platforms for entry criteria.