Neha Kale's profile

Pitch Up board Game

Pitch Up Board Game
Overview - Students often play board games to entertain or release stress. 
A board game based on Advertising agency to get to know about dynamic landscape of agency. Players are the employees like copywriter, account manager, strategist, etc.. 
A player gets to know about pitfalls in agency, face errors and learn from mistakes and what other employees do as well. The game name is gender neutral and positive with suitable to ad agency.

Gamification of education is relatively new concept, and is gaining popularity rapidly. It is based on idea that people are inherently  competitive, so people will be more likely to participate in a learning experience or work task by using game elements.
A game which also encourages players to be interactive just agency meetings are and share storytelling for pitch. Thus, visually and movements become easy to grasp the terms and process.
My research behind this project in below QR code:
The project is designed from scratch. Nomenclature, content, colours, text etc. The competitors board game had a strategy of game only designed for people working in agency where they already knew the drill and just played for fun.

Whereas Pitch Up game is designed for students or aspiring people who want to work in agency and know the workflow.
Inspired by Arjun Vaidya’s (Founder of Dr. Vaidya’s brand ) saying on podcast…
“It’s non-negotiable to have basics in place.” (Related to work place)

This project is original, from the nomenclature to identity and content.
Pitch Up board Game
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Pitch Up board Game

Published: