TURBID
SDG - 14 : LIFE BELOW WATER
The concept revolves around creating a typographic poster that delves into the realm of sustainability, specifically focusing on Sustainable Development Goal (SDG) 14 - Life Below Water. The visual narrative centers on a pink river, serving as a symbolic representation of pollution, with the key term 'TURBID' incorporated into the design.
Through a vibrant color palette and carefully chosen typography, the poster weaves together essential elements such as SDG 14, Pink River, and pollution, effectively capturing attention and fostering awareness. The use of bold fonts and fluid design enhances the visual impact, creating a dynamic composition that engages the viewer. The phrase 'new flavor' is introduced as a metaphorical call to action, urging individuals to reconsider their relationship with the environment and commit to positive change.
The typographic poster serves as a powerful tool to convey the urgent need for change, encouraging viewers to reflect on the state of our oceans and marine life. By inviting the audience to 'savor a new flavor' through the bold typography and compelling visuals, the concept sparks not only awareness but also a sense of responsibility. Ultimately, the goal is to inspire action for a cleaner and more sustainable future, making a significant impact on the collective mindset towards marine conservation.
CALL-TO-ACTION
The ultimate goal of the typographic poster is to spark conversation and encourage people to take action to protect our rivers from the devastating effects of water pollution. The poster will encouraging people to take up volunteering for clean-up efforts, supporting local organizations that work to improve water quality, or advocating for stronger regulations and enforcement around industrial waste and sewage treatment.
DESIGN ELEMENT
The typeface will be bold and eye-catching, with distorted letterforms to reflect the polluted and murky state of the river and creating a sense of urgency and importance. It will be set against a backdrop of black imagery with iridescence depicting the polluted river The typography will be carefully chosen to complement the design and convey the intended message effectively The maximalist design, combined with the bold typography, will create a powerful visual impact and help convey the message effectively The poster 's design and typography will be simple and impactful, making it easy to understand and visually appealing.
