Coursework for Advertising Design

Assignment: Create a PSA Advertisement for a non-profit organization

Cradles to Crayons is a non-profit organization that provides resources like school supplies, clothing, and toys to low income children age 0-12. Cradles to Crayons began in Quincy, Massachusetts in 2002, Currently the organization has locations in Boston, Philadelphia, and Chicago. Their mission is for children to have the essentials they need to learn, feel safe, feel valued, and to have appropriate clothing for the weather.

The target audience for the advertisement are families and children in need. Hierarchy is included in this ad through the use of pathos and logos. Including a photo of a child was chosen to demonstrate the persuasiveness of pathos in advertising design. Logos was also incorporated to provide factual information about clothing insecurity in the United States. ​​​​​​​